Welcome to City Prime Kensington

Experience 4-star luxury in the heart of Kensington, London. Our contemporary apartments put you just steps from Harrods, Chelsea’s designer boutiques, Kensington Palace, the Royal Albert Hall, and world-class museums including the Natural History Museum, Science Museum, and V&A. Stroll through Holland Park, Kensington Gardens, or Hyde Park, or reach Earl’s Court Tube Station in five minutes for easy access to Heathrow and the West End.

City Prime Kensington offers a range of fully air-conditioned accommodations, from studios to two-bedroom apartments, ideal for business travellers, families, or holidaymakers. Each apartment features modern comforts including underfloor heating, fully equipped kitchens, marble bathrooms, spacious living areas with sofa beds, and large flat-screen TVs.

Our attentive concierge team is on hand to assist with luggage storage, local advice, and any extras you may need. Book directly on our website to secure the best rates and enjoy a home-away-from-home experience in central London.

A Message from the Founder

Welcome to City Prime Kensington.

My name is Haider Alrubaei, Founder and CEO of City Prime Group. I established City Prime Group with one clear vision: to create a hospitality brand where guests, wherever they travel, feel genuinely comfortable, valued, and at home.

From the very beginning, my focus has always been on you “the guest”. I personally oversee the standards of our apartments, the quality of service, and the overall experience we deliver. Every detail, from location selection and interior design to operational efficiency and guest support, is carefully structured to ensure your stay is seamless, private, and stress-free.

My academic background includes a BSc in Computer Science and an MSc in Business Information Systems, complemented by executive education in project finance and construction management. This foundation allows me to build disciplined, technology-driven systems behind the scenes, ensuring reliability, transparency, and operational excellence. However, beyond systems and strategy, what truly defines City Prime Group is the human side of hospitality attention, trust, and consistency.

Whether you are travelling for business, relocating, or visiting London for leisure, my commitment is to provide an environment where you feel secure, respected, and confident to return.

Thank you for choosing City Prime Group. It is a privilege to host you.

Haider Alrubaei

Founder & CEO

City Prime Group